About Sootra Soul

Sootra Soul – From Struggle to Style

Built from nothing. Worn by those who dare. In a world full of brands backed by money and connections, two boys stood at the bottom — with no capital, no team, no guarantees. But they had something more powerful: friendship, fire, and a fearless vision. Meet Gaurav Gupta & Shivam Sanjay Prajapati – co-founders of Sootra Soul. Two childhood friends from humble beginnings who started not with funding, but with faith.

🔥 The Real Story Behind the Brand

Small rooms. Big dreams. Sketching ideas, watching tutorials, learning design, handling every order themselves.

❌ No marketing agency

❌ No warehouse

❌ No investors

Just grit, hustle, and heart.

Their dream? To create a premium yet affordable streetwear brand that connects with the youth — not with fake promises, but with raw emotion and real quality.

> “We had nothing to lose, but everything to prove.” 🧵 Why the Name "Sootra Soul"?

Because every thread (Sootra) has a story, And every soul deserves expression.

Sootra Soul isn’t just about what you wear — It’s about who you are.

For those who fight silently, dream loudly, and never wait for validation.

👑 The Founders – The Brains Behind the Brand

🔥 Gaurav Gupta – The Visionary Born on 14th July 2011. Not just a founder — the driving force. Smart. Sharp. Fearless. From sketching to strategy, he’s involved in every step. > “For me, this isn’t just about selling clothes — it’s about making a statement.” Late nights. Endless learning. Constant growth. That’s the Gaurav way.

🧠 Shivam Sanjay Prajapati – The Silent Strategist Born on 26th September 2011 The loyal warrior behind the visionary. The backbone of Sootra Soul. Creative in thought. Calm under pressure. Focused in execution. The type of co-founder every brand dreams of having.

⚡ Together, Gaurav & Shivam Sanjay Prajapati balance:

✅ Vision with Execution

✅ Style with Substance

✅ Hustle with Heart