About Sootra Soul

🌟 Sootra Soul – From Struggle to Style

Built from nothing. Worn by those who dare. In a world full of brands backed by money and connections, two boys stood at the bottom — with no capital, no team, no guarantees. But they had something more powerful: friendship, fire, and a fearless vision. Meet Gaurav Gupta and Shivam – co-founders of Sootra Soul. Two childhood friends from humble beginnings who started not with funding, but with faith.

🔥 The Real Story Behind the Brand

In small rooms with big dreams, Gaurav and Shivam sketched ideas, watched tutorials, learned design, and handled orders themselves. No marketing agency. No warehouse. No investors — just grit. Their dream? To create a premium yet affordable streetwear brand that connects to the youth — not with fake promises, but with raw emotion and real quality.

> “We had nothing to lose, but everything to prove.”

Days were for school, nights for hustle. Every hoodie, every oversized tee, every design — was born from struggle, creativity, and soul.

🧵 Why the Name "Sootra Soul"?

Because every thread (Sootra) has a story, and every soul deserves expression. Sootra Soul isn’t just about what you wear — it’s about who you are. For those who fight silently, dream loudly, and don’t wait for validation.

👑 The Founders – The Brains Behind the Brand

🔥 Gaurav Gupta – The Visionary

Born on 14th July 2011, Gaurav is not just a founder — he’s the driving force behind Sootra Soul. Smart. Sharp. Fearless. A design thinker, business mind, and creative powerhouse — all in one. From sketching to strategy, he's involved in every step. With an obsession for perfection, love for aesthetic streetwear, and the hunger to build something legendary, Gaurav is proof that age doesn't define ambition — vision does.

> “For me, this isn’t just about selling clothes — it’s about making a statement. I want every piece to feel like purpose.”

He doesn't just dream big, he works like hell for it. Late nights, endless learning, constant growth — that’s the Gaurav way.

🧠 Shivam – The Silent Strategist

Behind every visionary is a loyal warrior — and that’s Shivam. The backbone of Sootra Soul, he works silently but powerfully behind the scenes. Creative in thought, calm under pressure, focused in execution — Shivam is the type of co-founder every brand dreams of having.

Together, Gaurav and Shivam balance: ✅ Vision with execution ✅ Style with substance ✅ Hustle with heart